Marketing has always been an interesting component of our society. We don’t think twice about marketing when it comes to cars, cereal, insurance, or apparel. But how do we see marketing in our ministry. Marketing strategies and informational pieces should reflect an appealing image to a broad stroke of folks and reflect your ministry’s mission. Whether you are handing out a flyer, running a slide in the lobby, or updating your webpage, be mindful that everything you create is a vision-casting opportunities. The colors you chose, the font you pick, the graphics you layout all send messages about what you value in your ministry. Being creative in how you convey that message is a great chance for you and your team to show what you are all about. The creative elements of your projects will draw people to your team or turn them away. If pieces are too complicated or busy, your message will be lost. Being inclusive regarding race, gender, age, etc. will convey that you value all of God’s kids. It is important to take full advantage of each of your marketing strategies. Be sure to allow you and your team enough time on your calendars to get the most out of each event or print piece.
"Other things may change us, but we start and end with the family." — Anthony Brandt